Sunny and Moon is more than just a brand. It’s a family—designed for life with small people, and the grown-ups who care for them. Founded by Lucinda, the idea grew from years spent working in fashion (including a stint at Urban Outfitters HQ in my twenties), a long standing love of good style, and later the wild, wonderful reality of raising my three children: River, Sunny and Moon.

I started Sunny and Moon because I couldn’t find the kind of baby and kids’ essentials I actually wanted. The ones that tick the practical box and still feel like something you’d put on your wish list. Thoughtful, well-made and quietly cool. The kind of thing you’d happily leave out on the sofa or throw over your shoulder without feeling like you’ve lost your sense of style to the baby aisle.